Create a Winning Sales Culture | Educate Your Customers

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. – Sam Walton

Don’t find customers for your products, find products for your customers. – Seth Godin         Create a Winning Sales Culture | Educate Your Customers

Educate them about what, you may be thinking? Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and getting back former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your existing customers and less time trying to sell existing products to new customers and you will see a drastic change in your revenue, customer retention, and sales acquisition costs.

Here are a few things key points use a guide for customer lifecycle engagement:

  1. Stay in contact: By phone, email, e-newsletter, in person, etc.
  2. Post-Purchase Assurance: This means you must follow up with customers. They need to feel like they are being supported for doing business with you and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a “Thank You” note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business in some way. For example, you might even come up with a club specifically to reward loyal customers.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers.

There are three cornerstone ideas for a successful business:

  • Deliver quality products/services
  • Offer useful products/services that solve a problem for or enhance the life of a customer
  • Educate your customers, offer them real information and insight and you will be rewarded with loyalty and success.

Stop devoting all your time to new prospects while your current customers fall by the wayside!

We can help you educate your customers and you can watch the benefits pay offer many-fold. Contact me @ (281) 817-7391 or

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Create a Winning Sales Culture | Find the Right Leader

If your actions inspire others to dream more, learn more, do more and become more, you are a leader. —John Quincy Adams Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations. —Peter Drucker Create a Winning… Continue Reading

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Create a Winning Sales Culture | Execute with Excellence | Customer Experience

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”    – Benjamin Franklin Providing an exceptional customer experience at every touchpoint in your business is imperative, as it lays the groundwork for growth over the long term. A strong reputation for excellence in the customer experience cannot… Continue Reading

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Create A Winning Sales Culture | Leadership Development

 “Leadership is the capacity to translate vision into reality.”   –Warren Bennis “As we look ahead into the next century, leaders will be those who empower others.” –Bill Gates   One of most reliable ways to drive consistent business growth is through competent and effective sales leaders who empower, support and inspire their respective teams to… Continue Reading

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Create a Winning Sales Culture | Value of Skilled and Trusted Coach

“Really, coaching is simplicity. It’s getting players to play better than they think that they can.” Tom Landry Great leaders and coaches have a basic understanding (either learned or intuitive) of psychology and human behavior. They connect with people and build trusting relationships; they understand what each person values. Furthermore, leaders/coaches apply this knowledge so… Continue Reading

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Create A Winning Sales Culture | Employee Ownership

“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow.” –Jack Welch            A key characteristic of winning sales cultures is operational excellence, and the foundation for this strategic advantage lies with the sense of… Continue Reading

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