Create a Winning Sales Culture | Execute with Discipline and Demand Excellence

Create a Winning Sales Culture | Execute with Discipline and Demand Excellence

“Effective leadership is putting first things first. Effective management is discipline, carrying it out.”       – Stephen Covey Execute with Discipline and Demand Excellence

Execution is a passion for me. And, while I could devote an entire book to the subject, in this article, the focus will be to examine one very specific aspect of execution, a simple framework to keep everyone aligned on a day-to-day basis.

Cultural Foundation

Before getting into details, let me first re-emphasize the importance of having the right culture. Two of the key elements of a winning sales culture are 1) open two-way communications

2) collaboration. These are critical success factors for good execution. Leaders will find it difficult to over-communicate on matters of importance to employees.

Furthermore, folks want and need to be able to have their voices heard by business leaders. And thus, truly effective communication is not unilateral but is a meaningful open and two-way exchange of vital information. In a more holistic sense, this cultural environment promotes a dynamic communications network and effortless collaboration among Individuals and teams.

Keeping it Simple

I have found that it to be effective to address complex business challenges in a simple way that makes sense. So, here is a framework that works to help everyone on the team to have a common way to think about sales execution:

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Create a Winning Sales Culture | Maximize Team Performance | Promote Collaboration and Sharing Best Practices

Maximize Team Performance – Promote Collaboration and Sharing Best Practices “It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin “Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan This is the second of five articles… Continue Reading

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Make People First | Create a Winning Sales Culture

Create a Winning Sales Culture – Key Growth Strategies – Make People First The growth and development of people is the highest calling of leadership. – Harvey S. Firestone  In the next five articles, I will review summaries for key strategies that have been proven to drive business growth immediately and over the long-term: Make… Continue Reading

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Create a Winning Sales Culture | Superior Customer Service

Create a Winning Sales Culture with Superior Customer Service The goal as a company is to have customer service that is not just the best but legendary. Sam Walton, Founder of Wal-Mart “Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them.” W. Edwards… Continue Reading

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Create a Winning Sales Culture | Change Your Habits and How You Think To Grow Your Business

Change Your Habits and How You Think To Grow Your Business – Create a Winning Sales Culture “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” – Peter Drucker. Most business leaders today aren’t happy with the amount of revenue their business is generating. They’re… Continue Reading

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Create a Winning Sales Culture | Educate Your Customers

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. – Sam Walton Don’t find customers for your products, find products for your customers. – Seth Godin          Educate them about what, you may be thinking?… Continue Reading

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Create a Winning Sales Culture | Find the Right Leader

If your actions inspire others to dream more, learn more, do more and become more, you are a leader. —John Quincy Adams Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations. —Peter Drucker Create a Winning… Continue Reading

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Create a Winning Sales Culture | Execute with Excellence | Customer Experience

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”    – Benjamin Franklin Providing an exceptional customer experience at every touchpoint in your business is imperative, as it lays the groundwork for growth over the long term. A strong reputation for excellence in the customer experience cannot… Continue Reading

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