Create a Winning Sales Culture | Value of Skilled and Trusted Coach


“Really, coaching is simplicity. It’s getting players to play better than they think that they can.”

Tom Landry

Great leaders and coaches have a basic understanding (either learned or intuitive) of psychology and human behavior. They connect with people and build trusting relationships; they understand what each person values. Furthermore, leaders/coaches apply this knowledge so as to inspire individuals to unleash innate abilities and talents that may lie dormant or at best, underutilized…Instinctively, great coaches get to know people in such a way that they understand how to tap into unrealized potential. In most cases, this is capacity or potential that perhaps the person may not even know is within him/her. In short, great coaching is not just about developing the right skill set which without a doubt is extremely important; however, it’s much more encompassing.  Great coaching and leadership is about touching the hearts and spirits of employees, laying the groundwork for inspired and significantly enhanced performance and execution.  From a psychological standpoint, here is a quote relative to a scientific fact:

“The subconscious mind regards the words and thoughts that get lodged inside it as expressing and describing a real situation, and therefore endeavors to align the words and thoughts with reality. It works diligently to make these words and thoughts a reality in the life of the person saying or thinking them.” -Remez Sasson

From my experience, this is particularly true when the aforementioned words and thoughts are communicated from a trusted authority figure. And, as mentioned earlier, that is not to say that these words and thoughts are somehow “magically” making the impossible now become the possible; quite the contrary is true. These “newly found capabilities” already reside within the realm of the individual’s capacity. The trusted authority simply expresses confidence in the person, provides some expert guidance and advice, while making the person aware that this potential is there, waiting to be utilized. (Of course, it’s not quite that simple, because good coaching is a skill that requires significant development and commitment, but I believe you get the point.)

Tapping into the potential of human talent is a key success factor for business. And thus, winning sales cultures are extremely diligent in hiring/appointing the right kinds of people-oriented sales leaders. Moreover, enlightened business leadership makes a firm commitment to invest in the development of managers’ coaching skills, including their ability to build relationships, teach and inspire others to be the best they can be.

Do you want to increase your sales team’s operational effectiveness to drive revenue growth in your business? If so, we can help you with that. On a brief phone call, I can share some proven strategies used as an AT&T executive to generate hundreds of millions of dollars. Call us at 281-817-7391, or email me at

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